The project was established in 2009 in the socially disadvantaged districts of Bremen and targets girls aged between eight and 16, particularly those from ethnic minorities The aim is to help provide the girls with access into local clubs and ensure that, once there, they can be successfully integrated both into the club and society as a whole.
The project focuses on neighborhoods where social, economic and cultural problems often accumulate and particularly girls have little chances to participate. Combining different elements, like football classes exclusively for girls, qualification of junior coaches and the organisation of tournaments and football camps, the program reaches out to girls in their social environment, making organized sport more accessible.
Through these exercises girls are taught teamwork, respect for others, assertiveness and the importance of give-and-take.
Laureus Kicking girls is working in twelve German cities. The projecrt has over 40 schools within its project network and more than 800 pupils are practicing every from ages six to 10.
There are also more than 100 girls aged between 13 to 17 who are working towards a football coaching licence to work with the younger children in primary schools.